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DEBUT MAGAZINE

#DebutTuesday with Ethan Hall of Floodlight Foundation

Thahab Alosaimi – DEBUT Contemporary London

Ethan Hall has over twelve years of experience in fine art sales, design and consultation for HNW clients across Europe, the United Kingdom and the United states. As an Art Advisor at Floodlight Foundation, which help mid-career artists to be exposed, he comes to #DebutTuesday to take part in open discussion with our audience about art and business in today’s world.

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1. We are delighted to have you in our weekly #DebutTuesday for the first time. What are you bringing to the audience today?
I’m bringing a diverse experience in selling fine art. It’s an open discussion where all questions will be tackled and answered. Everyone is encouraged to ask and engage.

2. Could you tell us briefly about Floodlight foundation and how you got involved in the first place?
It was started by Surbhi Modi to help serious mid-career artists to develop and promote their work. Many great artists are not getting the enough attention. We make sure their work gets enough exposure.

3. Many artists sometimes wish for a shortcut to the business world where they peak in a heartbeat! Do shortcuts really exist in real business world and if so do they ever work?
Shortcuts do not really exist and if they do, they never work. You can have a brief flash in a pan but it never lasts if a solid foundation is missing. In many cases, I’ve seen artists thinking they are taking shortcuts. It’s dreadful.

Ethan Hall

4. It goes without saying that what used to sell 20 years ago may not sell today. With years of art sales experience, what do you think it definitely sells now?
Strong ideas, strong concepts and strong skills. Always sold. Always will.

5. How selective should an artist be when listing galleries to approach?
Teyr shouldn’t be picky but rather particular. It’s key to choose an art gallery that is involved in the sort of art you make rather than just a reputation. So be particular and realistic

6. What advice could you give emerging artists in their early stages of their careers?
Focus. Focus on what you are good at. It’s tempting to try and experiment a bit of everything but after all always go for what support your development as an artist.

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