Pareidolia is a psychological phenomenon involving a vague and random stimulus (often an image or sound) being perceived as significant. Human imagination is so strong that within a second of acknowledging an reference you can answer an array of question and find its significance; What is it? Is it a man or woman? Are they married? What do they do for a living? What are they like as a person? Are they happy? Are they lonely? All these questions are filled in and answered based upon the catalogue of memories we have stored up over a lifetime. These memories are completely unique, offering a different perspective to every individual.' (Oliver Kilby)
Oliver Kilby is fascinated by the idea that as humans we can reconstruct, distort and change imagery to suit our imagination and our own idea and perception. It is this concept that he seeks to illuminate within his paintings. He encourages the viewer not only to indulge in the playful nature of creating a story or narrative but also to acknowledge the fact they are doing just that. His work successfully prompts the viewer to think about why they see what they think they see, why they hear the dialogue they hear and most importantly why their individual perception is unique to them.